experimental electronic music
Experimental electronic music is a broad term used to describe music that pushes boundaries. It covers many different styles of the instrumental music genre involving synthesisers and acoustic instruments, but can just as easily include the human voice. Early pioneers were Pierre Schaeffer and Stockhausen and more recently, Brian Eno, Terry Riley and John Cage.
Influential artists like Kraftwerk, Tangerine Dream and Klaus Schulze helped redefine electronic music through the 1970s – 1990s. Their music experimentation and slowly shifting, trance like styles was partly responsible for the new age music genre and its path towards more meditative and melodic music.
Advanced home based computer studios and sampling technologies saw a dramatic rise in artists seeking to introduce new and different sounds and textures into their music. For example, the composer may introduce unpredictability with unexpected elements, or improvise to avoid the rules and constraints of recognised musical conventions.
The AD Music Shop has many examples of artists who explore the unique possibilities of sound, whether electronically generated or acoustic. It has encouraged its artists to follow their own instincts and not current trends.